About Us
3Dtracking is a global fleet management platform powered by dedicated people and loyal partnerships.
Book a demo12 countries
of telematics experience
40+ experts
WHO WE ARE
About 3Dtracking
We make telematics easier for you and your clients by providing white-label platform flexibility, effortless onboarding, and expert support that grows alongside your business. With our tools and partnership, you can deliver a world-class tracking experience to your clients.
Over 20 years in this industry has shown us that technology alone doesn’t solve problems; people do. It’s the real people on the other side of an issue who turn a challenge into a better solution. That kind of human support and service is the #1 reason why our partners choose to stay with us.
OUR PURPOSE
We empower partners to thrive
Our values

Communication & connection
We value open communication and connections, and encourage transparent dialogue, active listening, and meaningful interaction.

Trust & respect
We keep our promises and communicate openly. We respect and value differences, listen carefully, and appreciate everyone’s contributions.

Teamwork
We cultivate a collaborative culture where everyone understands their role in achieving our shared goals.

Growth & development
We celebrate achievements with strong management support. Our commitment to development and recognition empowers team members to excel.

Creativity & excellence
By encouraging bold ideas, improvement, and quality, we help our team reach their full potential and achieve great results.

Goals & objectives
We operate with clarity and purpose, setting clear, strategic objectives that focus on outcomes rather than just tasks.
OUR PROMISE
We make things easier
Company
Our story and journey
The problem
Back in 2005, fleet management was complicated, and most GPS tracking systems were sold directly to end-clients along with hardware devices. As a fleet management service provider, this meant you would have to build your own platform if you wanted to compete.
The solution
We knew that fleet management providers wanted to focus on sales and customer relationships. They just needed a reliable, easy-to-use platform they could depend on, without the burden of constant development and support.
The approach
Our goal is to make sure you are as successful as you can be. Which is why we’re committed to giving you all the tools, information, and support that’ll allow your business to flourish.
“We're at an exciting time in the company's history right now, investing time in our business strategy to make sure the entire business is 100% focused on empowering our partners.”
Our leadership team
Meet our leaders who make sure everything we do is to enable your success.
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Roydon Michael
CEORoydon Michael has over 20 years' telematics experience. He’s known for cutting through the noise to pinpoint the core problem and for caring deeply about getting the right outcome for partners and team members alike.A long-time member of a network of business founders, Roydon believes in constant learning and practical problem-solving. When he’s not working, you’ll find him trail running, at his kids’ sports games, or on the couch with his family, their dog, and a big bowl of popcorn.Meet Roydon:Trusting Focused PassionateFind me on LinkedIn → -
Daryl Schonborn
Chief Technology OfficerDaryl Sconborn began his 3Dtracking journey as a Technical Architect, before stepping into leadership roles that shifted his focus from solving complex system challenges himself to building scalable technology and strong global teams. He’s known for seeing the bigger technical picture while understanding the detail — translating complexity into practical solutions and staying calm when problems feel chaotic. Today, he’s focused on strengthening the platform’s stability, security, and scalability as 3Dtracking continues to grow globally. Outside of work, he enjoys traveling, exploring new cultures, and finding great spicy vegan food.Meet Daryl:Calm Positive Problem-solverFind me on LinkedIn → -
Merick Singh
Head of Customer SuccessMerick Singh is a telematics veteran with experience across Europe, the Middle East, and Africa. He combines decades of operational, process, and implementation expertise with relationship-building skills that set him apart in the industry. Outside of work, you’ll find Merick playing with his dogs or spending time with his kids.Meet Merick:Measured Considerate Good listenerFind me on LinkedIn → -
Rudi Grobbelaar
Head of ProductRudi Grobbelaar is known for his calm approach, warm energy, and his ability to address complex problems without ever forcing a single path forward. He’s also a licensed pilot, a quick study in languages, and someone who believes in the idea of home - the people, the sights, and the feeling you can’t replicate anywhere else. Outside of work, Rudi is either on the golf course or off on a spontaneous road trip.Meet Rudi:Kind Helpful FriendlyFind me on LinkedIn → -
Tolis Welch
Head of DevelopmentTolis Welch is the kind of person who can fix almost anything. A hands-on problem-solver with a knack for figuring out how things work and how to make them work better; he’s been our Head of Development for over a decade. When he’s not working, you’ll usually find him tinkering in the garage or deep in DIY projects.Meet Tolis:Fun Geeky UsefulFind me on LinkedIn →
Our people & culture
The people at 3Dtracking are adaptable, open-minded, and take ownership of the tasks on their to-do lists.
They care about you, our partners, and care about making your life easier.
Fun fact
We chose the name “3Dtracking” to reflect our view of the world and the telematics industry: multidimensional, global, always moving. And the possibility of making things easier whatever the future holds.
OUR WORKPLACE CULTURE
Life at 3Dtracking
Meaningful work
Our team's ideas don’t disappear into a backlog. They show up in solutions trusted by partners worldwide, and we celebrate the positive impact with them.
A supportive culture
We work hard, but we look out for each other. We steer clear of micromanagement because we know excellent work comes from letting experts do what they’re good at. The proof is in the output.
Room to grow
Whether they've been with us for two months or twenty years (yes, several of our team have been!), individuals have the chance to stretch their skillset and build the career they want.
Join our team
People who thrive here are curious problem-solvers, proactive and adaptable, and with both technical skills and a people-first mindset. If that sounds like you, let’s meet.
Contact us